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"Individuality: advanced features, precision engineering and couture style in a variety of elegant colors – as individual as you are." This is propaganda for the new Motorola Razr, one of the new breeds of mobile phone flying off the shelves. Where mobile were once marketed as a device high technology, a tool full of ingenious features, the new trend of fashion phones. The major mobile phone manufacturers already offer seasonal collections, joint venturing with well known fashion designers, and emphasizing aesthetic features when marketing their products. In fact, some companies are reducing the technical, yet utilitarian features, offering simple but stylish phones, how about function. Somewhere along the evolutionary path of mobile telephony, the device has reached the point where it no longer considered a gadget, available only to privileged few with money and / or technical savoir faire, but an ordinary piece of equipment like a wristwatch. For handset manufacturers, there was no benefit to try to "out-tech competition. Technology has reached a plateau, cell phones are reliable, small, WAP, containing innumerable clocks and alarms, including high-resolution cameras and MP3 players. And except for some radical change in the silicon chip, current technology only can expect a slight improvement. For manufacturers the question is how to add value to their products to consumers is a matter of choice. A report produced by ARCchart offers some insight into this new trend: "Consumers are faced with a range of seemingly identical devices from a technique, aesthetics of a product may generate an emotional response to which ascribe a value and for which they will pay a premium.
The increase in telephone fashion is inextricably linked with the desire of consumers to differentiate themselves from other consumers. The pursuit of individuality seems to be a priority, at least that's what companies like Motorola believe. The dramatic growth in the mobile content industry points to consumer concern with Personalization their mobiles. The motto, "Do you have", is the sale of ring tones, wallpapers, phone charms and decorative cases, now is the sale of fashion phones. Increasingly, it seems, what we own defines us. While capitalizing on the trend towards light speed, manufacturers devices are not the prophets personalization, the tendency to personalize and fashion phones is consumer driven. In China, where the phone saturation mobile is high, it is possible that cell use on the wrist in handmade lace cases, or under the label of pop stars and smiley faces. In Japan, the ubiquitous Hello Kitty hanging from every schoolgirl phone. These small aesthetic additions to reveal something about the phone owner. A cell phone Samsung adorned with an image of Diane von Furstenberg serves a similar purpose. As Robert Cavalier's phone, or phone Anna Sui. "Cell phones have become a ubiquitous accessory – every woman has a mobile phone beside him. I wanted to create one that makes a statement with a signature look, "says Ms. Sui on her website. Making a statement is expensive, a designer name on a phone increases its worth several hundred dollars. It is more a high-tech tool is a designer of accessories.
Not surprisingly, engineers like Bill Schweber wonder who stole their glory. "Engineers do design, and by this we mean the hard work of assembling and painfully ICs and software and resolving mechanical, thermal, screen, format, protocol, and packaging issues. Then a celebrity comes along and takes all this hard work, gets a new case or shell, perhaps sprinkled with crystals or frost-and has most of the credit. Once again, engineers do the work and receive no recognition. "Recently, Nokia has launched a project with design firm Schulz and Webb, to explore the possibilities for custom cell. The Schulz and Webb blog describes the project as "looking at how to customize phones Nokia may change its meaning or cultural impact. The large-scale manufacture is inevitably far from the very precise social context of use. Once we bring in the manufacture short term, however, the mobile may be more culturally situated. "Nokia have realized, at least, the inevitable paradox of mobile personalization. At the end the day, the mobile phone in hand is a mass produced clone.
About the Author:
Emily Sims is the beautiful and talented ringtones queen at foovely. She also keeps a popular blog.
Article Source: ArticlesBase.com – Cell Phone Fashion: Personalizing Mass Production
